Evan Appleby Media Blog

It is currently hosted by Greg James for the BBC (British Broadcasting Corporation) for public benefit. This is because the mission of the BBC is to act in public interest, serving all audiences through the provision of impartial, high quality and distinctive output and services which inform, educate and entertain. "inform educate and entertain” are the Reithian values which Lord John Reith came up with while he was the BBC Director General.  The BBC are a public service broadcaster which means that in the event of an emergency it will alert people, did COVID updates and does political party broadcasts. The BBC was made shortly after the first world war, as a group of manufacturers lead by Macroni made a request to the Government to help sell radio systems which weren't being bought due to lack of content. The BBC's first transmission was in November of 1922 which included news and weather reports and are still broadcasting similar content a decade later. Due to budget...

Steve Neale Intertextual relay suggests that genres are constantly evolving and are being influenced by each other to form hybrid genres David Hesmondhaigh The theory of vertical and horizontal integration was made for general integration of how companies approach a market. Horizontal integration means a company buying all stages of production for a product while vertical integration means buying other companies in the same market. The internet is powerful and has potential but is used wrongly by people in power. Clay Shirky End of audience theory suggests that consumers are now producers and that consumers now require some level of interactivity in their media products but professional publishing means the theory isn't completely accurate. Tzvetan Todorov Narratology references the structure of narratives with the common structure proposed being: equilibrium(the norm where everything is peaceful), disruption(breaks the equilibrium and needs to be fixed), transformation/ chain of ...