Evan Appleby Media Blog

case study question and you have to mention The Guardian and the Daily Mail, it is an evaluate question and have to evaluate how useful a theorist is when applying to news Evaluate the usefulness of one of the following when understanding audiences for online newspapers such as The Guardian and the Mail Online either Gerbner's cultivation theory or Shirky's End Of Audience Shirky End Of Audience theory states that audiences require interactivity, consumers as producers who now make content. As active consumers we are now prosumers and expect interactivity. this has risen due to the rise of the internet. Audiences expect to interact with media producers and shape the production of the content, Wikipedia is a source made by lots of prosumers and audiences that have then become producers. New media publishes then filters Initial ideas The Daily Mail publishes stories that get comments by viewers who are interacting with the text and becoming producers with a Boris Johnson story ge...

Will always be about contexts, could be about: political contexts social contexts cultural contexts economic contexts Will include The Guardian and Daily Mail examples my initial ideas The decline of sales causes the rise of online subscriptions to get premium news content which makes news more expensive for those who do still read it and causes more advertisements to be put on newspapers and websites. The decline in sales has also led to more online content for the news with The Guardian and Daily Mail having exceptionally popular websites that ask for money through different methods. rest of class ideas The Guardian isn't printing, Daily Mail has highest female readership with Femail Online, The Guardian 39 million views online while the Daily mail gets 36 million, economic context changed the Daily mail from a broadsheet to a mid market tabloid causing tabloidisation, Guardian tried paywalls but it didn't work, front page of Daily mail costs 30,000 pounds, 2000 articles with...

Features: Evaluate with a counter point and how far you agree, always about genre conventions and will always need media language for it, theorists aren't necessary but appreciated, could be asked about online vs print so online news knowledge is also needed Tabloid vs Broadsheet conventions Tabloid high image to copy ratio more advertisements soft news sensationalist language more for entertainment informal sans serif is eye catching and bold Broadsheet low image to copy ratio hard news less advertisements more information formal serif font to seem sophisticated, formal and more serious     Example Broadsheet newspapers such as The Guardian typically feature hard news stories about more serious or important issues. In contrast, tabloids typically feature softer news stories with a celebrity focus. We can see this convention of broadsheet newspapers evidenced in source A. The main headline is about the Archbishop challenging the new immigration laws. This headline follows bro...