Evan Appleby Media Blog

Model paragraph The UK news industry is oligopolistic, with 86% of the industry in the hands of just three conglomerates. Culturally expectations of the UK have shifted where consumers now expect news to be free. As well established news brands compete with online 24 hour news, it has become increasingly important for producers to create effective, monetised websites to match this changing cultural demand. Despite declining print sales in the industry, established UK news brands are choosing to retain their print version due to historical and cultural prestige associated with the British news industry. This allows news brands to leverage the reputation of their printed version. We can see how cultural contexts can affect the way audiences interact with print and online news in The Guardian and the Daily Mail.

  Structure 1: outline genre conventions in British newspapers analyse the contrasting media ideas make judgements and reach conclusions based on how far genre has influenced Structure 2 each paragraph uses all 3 bullet points Model paragraph Conventionally British tabloid newspapers tend to cover soft news with a celebrity or entertainment focus. In contrast, British broadsheets typically cover hard news, usually with a political slant or focus on economics. We can see the convention of soft news evidenced in source B, a red top tabloid. The Sun features a main image of Lottie Moss who is rumoured to be dating Hollywood actor Leonardo DiCaprio. Barthes would suggest that headline 'Leo in secret' has sensational connotations of scandal and positions the audience to believe they are getting an inside scoop on the gossip. Source A, however, is a midmarket tabloid which typically features a mix of hard and soft news. This is clearly demonstrated with the juxtaposition between a c...