The Big Issue
Facts/statistics a niche magazine that targets a specific niche audience and is not for mass appeal The Big Issue isn't confined by genre and is fairly unique compared to other magazines like Vogue which are far more conventional it is a not-for-profit business as a large portion of its revenue goes to the homeless who act as vendors and sell the magazine holds anyone in power accountable and therefore has no political leaning The Big Issue's slogan "A hand up, not a hand out" costs £4 cost increases at Christmas to £4.50 - £5 bought for £2 and sold for £4 centrist and anti-power mostly ABC1 audience as it tackles big political issues and due to the larger price 71% of Big Issue readers are ABC1 and 43% are AB and are reformers explorers in psychographics a generous use of intertextual references to appeal to the ABC1 audiences that will understand it to deepen the meaning of the covers as well as making the audience feel intelligent and nostalgic re-branded in 2012 t...