Advertising and marketing

 advertising=means of making a product known/liked and trusted by its market

marketing=covers all aspects of getting the products to market the research into your audience, branding, knowledge, pricing etc.

COVID had a huge effect on advertising. After COVID it spiked but print advertising is going down 

Above the line marketing-mainstream advertising like TV adverts and billboards.

Below the line marketing-targeted advertising like actors endorsing their products

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