Disney

Walter Disney founded the company with his brother Roy as an animation company and got a job as an illustrator at 18. In 1927 Disney began its first series of fully animated films. Featuring characters such as Oswald and Lucky The Rabbit. Walt soon changed the name from Oswald to Mickey Mouse from the urging of his wife. Mickey Mouse dominated the animated industry. 1938 Snow White was released from the commission he bought. 51 acres of land in California to design his dream studio self sufficient. State of art production factory.

In 1940s-60s Disney suffered a major setback when 41 animators went on strike. Little production for big animated like Dumbo with a bigger focus on documentaries, short animations and live action. Biggest action film was Mary Poppins. Big attention to Disney World. In the 60s extra expanded to live action. Disney is a conglomerate with $25 billion revenue last year.

After Walt’s death on the 15th of December 1966 the company was in financial disarray but enterprises he planned before his death ensured the company’s future by buying 43 acres of land in Florida to make Walt Disney World which was overseen by Roy Disney (Walt’s brother) and opened in 1971. During the 70s and 80s few films of note were made. Old films provided most profit for Disney. The 90s had a boom with films like the Little Mermaid being released. There were rumours of Walt Disney being a nazi sympathiser and other rumours of him getting his head being frozen to eventually be reanimated.

In the 21st century Disney started opening theme parks with 115 million visitors. In 2006 Pixar was bought for $7.4 billion which was very beneficial as they created plenty of successful movies like the Toy Story movies and Monsters Inc. They also made some more live action films like Pirates Of The Caribbean which grossed more than $3.7 billion. They purchased Marvel for $4 billion dollars in 2009. Disney have also been keen to start making live action versions of its animated classics. In 2012 Disney bought Lucasfilm for $4 billion and continued making Star Wars films and series like the sequel trilogy and spin-offs as well new series. More recently they bought Fox for $66 billion.

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