Shelter Advertisement


Shown on billboards so that homeless people will see it

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Old Spice advert

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The perfume/fragrance industry was valued at USD 31.4 billion in 2019 and is at an AGR (annual growth rate) of 3.9% until 2025 and is still growing. Market growth is attributed to increase demand for exotic and luxury brands for grooming. Old Spice The advert is for a female audience despite being a male fragrance (70% of male fragrances are bought by women), this is shown through the first line "hey ladies". This advert is challenging to men but alluring to women and has a comedic tone which will appeal to the more educated audience. Notes on advert Uses same celebrity in TV advert (Isaiah Mustafa) which is intertextual with the Tv advert attractive celebrity to appeal to female audience ("the man your man could be") comedic advert for the goofballs and makes those who use it seem funnier exotic location(conventional) bright colours Poseidon is in the advert which is intertextuality that only an educated audience will understand and makes audience seem like gods sh...
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News question 3

Model paragraph The UK news industry is oligopolistic, with 86% of the industry in the hands of just three conglomerates. Culturally expectations of the UK have shifted where consumers now expect news to be free. As well established news brands compete with online 24 hour news, it has become increasingly important for producers to create effective, monetised websites to match this changing cultural demand. Despite declining print sales in the industry, established UK news brands are choosing to retain their print version due to historical and cultural prestige associated with the British news industry. This allows news brands to leverage the reputation of their printed version. We can see how cultural contexts can affect the way audiences interact with print and online news in The Guardian and the Daily Mail.
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Steve Neale Intertextual relay suggests that genres are constantly evolving and are being influenced by each other to form hybrid genres David Hesmondhaigh The theory of vertical and horizontal integration was made for general integration of how companies approach a market. Horizontal integration means a company buying all stages of production for a product while vertical integration means buying other companies in the same market. The internet is powerful and has potential but is used wrongly by people in power. Clay Shirky End of audience theory suggests that consumers are now producers and that consumers now require some level of interactivity in their media products but professional publishing means the theory isn't completely accurate. Tzvetan Todorov Narratology references the structure of narratives with the common structure proposed being: equilibrium(the norm where everything is peaceful), disruption(breaks the equilibrium and needs to be fixed), transformation/ chain of ...
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