Shelter Advertisement


Shown on billboards so that homeless people will see it

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Old Spice advert

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The perfume/fragrance industry was valued at USD 31.4 billion in 2019 and is at an AGR (annual growth rate) of 3.9% until 2025 and is still growing. Market growth is attributed to increase demand for exotic and luxury brands for grooming. Old Spice The advert is for a female audience despite being a male fragrance (70% of male fragrances are bought by women), this is shown through the first line "hey ladies". This advert is challenging to men but alluring to women and has a comedic tone which will appeal to the more educated audience. Notes on advert Uses same celebrity in TV advert (Isaiah Mustafa) which is intertextual with the Tv advert attractive celebrity to appeal to female audience ("the man your man could be") comedic advert for the goofballs and makes those who use it seem funnier exotic location(conventional) bright colours Poseidon is in the advert which is intertextuality that only an educated audience will understand and makes audience seem like gods sh...
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