Music video - media language focus

 Rule of thirds

break the image into 9 sections with 9 frames and the most important parts in the intersections of these frames to put emphasis on them.

Burn The Witch

Rule of thirds is used to direct our attention towards key parts of the scene for example in Radiohead's Burn The Witch when the inspector is writing down notes on the fruit plantation and the mayor is drinking some of the alcohol. The intersections overlap with the inspector's face looking down suspiciously at the alcohol, the mayor's face innocently looking at the plantation, the clipboard that the inspector is writing down notes on and the bottle of alcohol from the plantation. This shows how normalised the plantation has become as a result of the mob mentality with the mayor's unsuspecting facial expression but the inspector's suspicious one. Mob mentality is something that Radiohead is trying to warn the audience about with the video.


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