Evan Appleby Media Blog

 Stuart Hall's representation Media companies create a preferred meaning trough the way they represent certain stories, they can make a story present, absent or different depending on how much they want people to see it. This means they have the power to make people love or hate someone depending on how they show them. This means they can create an idealised version of the story that will match their ideology and convert people to it. This is also done through stereotypes. For example a story about the royal family doing something bad might be present in a left wing newspaper like The Guardian but might be different or even absent in the Daily Mail. Question 1 Stuart Hall's reception theory discusses how media producers use their power to create a preferred meaning by what information they leave present, absent or different. This theory is applicable to the how the Daily Mirror and Daily Express present juxtaposing views of Boris Johnson's final days in government.   The ...

Radiohead The band was started in 1985 and was originally called 'On A Friday' until 1991 when it was picked up by EMI records and changed its name to Radiohead. It consists of 5 members Thom Yorke, Johnny Greenwood, Colin Greenwood, Ed O'Brien and Philip Selway. Then in 1992 they released their first single 'Creep' which was a hit. In 1995 they released the album 'Ok Computer' which encouraged their fans to discuss it online. In 2001 they left their label EMI to go independent which allowed them to make whatever they want. In 2016 they evaporated their social media presence. They gave away their album 'Rainbows' for free and people still paid for it. They are known for having a pretentious and constantly interacting fan base that constantly discuss the meanings of their songs. They are knowing for being an experimental band that put meanings in their songs that keep the fandom engaged. Most of the money made in the music industry is from concert tic...

 Explain how media language in music videos incorporate viewpoints and ideologies. Refer to one of the music videos you have studied to support your answer. What message is the music video portraying? criticism of mob mentality wide shot of town burning wicker man, intertextuality to the Wicker Man, costume design of mayor signifies power with blue colours and chain master shot of the woman surrounded by people with swords fear of outsiders close up of detective burning cross cutting of inspector and villagers dangers of tradition wide shot of inspector looking at gallows Media language: mise en scene, camerawork, editing Viewpoints of Radiohead Introductory paragraph about wider introduction Technological convergence money isn't made from music videos but the videos make people fans and they will go on to buy other things

It is currently hosted by Greg James for the BBC (British Broadcasting Corporation) for public benefit. This is because the mission of the BBC is to act in public interest, serving all audiences through the provision of impartial, high quality and distinctive output and services which inform, educate and entertain. "inform educate and entertain” are the Reithian values which Lord John Reith came up with while he was the BBC Director General.  The BBC are a public service broadcaster which means that in the event of an emergency it will alert people, did COVID updates and does political party broadcasts. The BBC was made shortly after the first world war, as a group of manufacturers lead by Macroni made a request to the Government to help sell radio systems which weren't being bought due to lack of content. The BBC's first transmission was in November of 1922 which included news and weather reports and are still broadcasting similar content a decade later. Due to budget...

Steve Neale Intertextual relay suggests that genres are constantly evolving and are being influenced by each other to form hybrid genres David Hesmondhaigh The theory of vertical and horizontal integration was made for general integration of how companies approach a market. Horizontal integration means a company buying all stages of production for a product while vertical integration means buying other companies in the same market. The internet is powerful and has potential but is used wrongly by people in power. Clay Shirky End of audience theory suggests that consumers are now producers and that consumers now require some level of interactivity in their media products but professional publishing means the theory isn't completely accurate. Tzvetan Todorov Narratology references the structure of narratives with the common structure proposed being: equilibrium(the norm where everything is peaceful), disruption(breaks the equilibrium and needs to be fixed), transformation/ chain of ...

The original 1967 Jungle Book   It is regarded as Disney’s most troubled film and took 4 years to make which meant that Walt Disney died a year before its release. Budget for the original was 4 million dollars but had a 378 million worldwide box office. 6.8 million of which is from Germany making it the highest grossing film in Germany. Made 100 times its budget back.  The trailer for the movie was long with a lot of plot and presented itself as a marvel of animation and comedy, it was a breakthrough and wanted to show it off which is conventional of trailers at the time.  The original script that was written by Bill Peet but was scrapped for being too dark and scary and Peet was fired in 1964. So some older Disney writers were hired with the instruction to not read the original book.  12 songs were written for the movie and out of all of them, one was kept which was the Bare Necessities which went on to win an award.  They got musicians like Louis Prima to play...

News is how it is present and is not always the truth. News outlets have rules that need to be followed about what is published so Twitter allows freedom of speech without guidelines. News reporters are held accountable for wrong information with lots of checks for all newspapers even The Sun. This can make it a more reliable source than social media which doesn't get fact checks. Stereotypes can be used by the news to force specific opinions and to associate certain feelings and opinions with groups. This allows them to create a more black and white sense of morality when it comes to groups of people they like or dislike. For example while soldiers are presented as heroes, people on benefits are presented as scroungers. This enforces an us vs them dynamic with groups like immigrants who are constantly antagonised by newspapers like The Sun. Risk is a big part of business which is why companies make repetitive but safe choices when producing media, the Daily Mail publishes 2000 art...