Evan Appleby Media Blog

case study question and you have to mention The Guardian and the Daily Mail, it is an evaluate question and have to evaluate how useful a theorist is when applying to news Evaluate the usefulness of one of the following when understanding audiences for online newspapers such as The Guardian and the Mail Online either Gerbner's cultivation theory or Shirky's End Of Audience Shirky End Of Audience theory states that audiences require interactivity, consumers as producers who now make content. As active consumers we are now prosumers and expect interactivity. this has risen due to the rise of the internet. Audiences expect to interact with media producers and shape the production of the content, Wikipedia is a source made by lots of prosumers and audiences that have then become producers. New media publishes then filters Initial ideas The Daily Mail publishes stories that get comments by viewers who are interacting with the text and becoming producers with a Boris Johnson story ge...

Will always be about contexts, could be about: political contexts social contexts cultural contexts economic contexts Will include The Guardian and Daily Mail examples my initial ideas The decline of sales causes the rise of online subscriptions to get premium news content which makes news more expensive for those who do still read it and causes more advertisements to be put on newspapers and websites. The decline in sales has also led to more online content for the news with The Guardian and Daily Mail having exceptionally popular websites that ask for money through different methods. rest of class ideas The Guardian isn't printing, Daily Mail has highest female readership with Femail Online, The Guardian 39 million views online while the Daily mail gets 36 million, economic context changed the Daily mail from a broadsheet to a mid market tabloid causing tabloidisation, Guardian tried paywalls but it didn't work, front page of Daily mail costs 30,000 pounds, 2000 articles with...

Features: Evaluate with a counter point and how far you agree, always about genre conventions and will always need media language for it, theorists aren't necessary but appreciated, could be asked about online vs print so online news knowledge is also needed Tabloid vs Broadsheet conventions Tabloid high image to copy ratio more advertisements soft news sensationalist language more for entertainment informal sans serif is eye catching and bold Broadsheet low image to copy ratio hard news less advertisements more information formal serif font to seem sophisticated, formal and more serious     Example Broadsheet newspapers such as The Guardian typically feature hard news stories about more serious or important issues. In contrast, tabloids typically feature softer news stories with a celebrity focus. We can see this convention of broadsheet newspapers evidenced in source A. The main headline is about the Archbishop challenging the new immigration laws. This headline follows bro...

 Stuart Hall's representation Media companies create a preferred meaning trough the way they represent certain stories, they can make a story present, absent or different depending on how much they want people to see it. This means they have the power to make people love or hate someone depending on how they show them. This means they can create an idealised version of the story that will match their ideology and convert people to it. This is also done through stereotypes. For example a story about the royal family doing something bad might be present in a left wing newspaper like The Guardian but might be different or even absent in the Daily Mail. Question 1 Stuart Hall's reception theory discusses how media producers use their power to create a preferred meaning by what information they leave present, absent or different. This theory is applicable to the how the Daily Mirror and Daily Express present juxtaposing views of Boris Johnson's final days in government.   The ...

Radiohead The band was started in 1985 and was originally called 'On A Friday' until 1991 when it was picked up by EMI records and changed its name to Radiohead. It consists of 5 members Thom Yorke, Johnny Greenwood, Colin Greenwood, Ed O'Brien and Philip Selway. Then in 1992 they released their first single 'Creep' which was a hit. In 1995 they released the album 'Ok Computer' which encouraged their fans to discuss it online. In 2001 they left their label EMI to go independent which allowed them to make whatever they want. In 2016 they evaporated their social media presence. They gave away their album 'Rainbows' for free and people still paid for it. They are known for having a pretentious and constantly interacting fan base that constantly discuss the meanings of their songs. They are knowing for being an experimental band that put meanings in their songs that keep the fandom engaged. Most of the money made in the music industry is from concert tic...

 Explain how media language in music videos incorporate viewpoints and ideologies. Refer to one of the music videos you have studied to support your answer. What message is the music video portraying? criticism of mob mentality wide shot of town burning wicker man, intertextuality to the Wicker Man, costume design of mayor signifies power with blue colours and chain master shot of the woman surrounded by people with swords fear of outsiders close up of detective burning cross cutting of inspector and villagers dangers of tradition wide shot of inspector looking at gallows Media language: mise en scene, camerawork, editing Viewpoints of Radiohead Introductory paragraph about wider introduction Technological convergence money isn't made from music videos but the videos make people fans and they will go on to buy other things

It is currently hosted by Greg James for the BBC (British Broadcasting Corporation) for public benefit. This is because the mission of the BBC is to act in public interest, serving all audiences through the provision of impartial, high quality and distinctive output and services which inform, educate and entertain. "inform educate and entertain” are the Reithian values which Lord John Reith came up with while he was the BBC Director General.  The BBC are a public service broadcaster which means that in the event of an emergency it will alert people, did COVID updates and does political party broadcasts. The BBC was made shortly after the first world war, as a group of manufacturers lead by Macroni made a request to the Government to help sell radio systems which weren't being bought due to lack of content. The BBC's first transmission was in November of 1922 which included news and weather reports and are still broadcasting similar content a decade later. Due to budget...