Model paragraph The UK news industry is oligopolistic, with 86% of the industry in the hands of just three conglomerates. Culturally expectations of the UK have shifted where consumers now expect news to be free. As well established news brands compete with online 24 hour news, it has become increasingly important for producers to create effective, monetised websites to match this changing cultural demand. Despite declining print sales in the industry, established UK news brands are choosing to retain their print version due to historical and cultural prestige associated with the British news industry. This allows news brands to leverage the reputation of their printed version. We can see how cultural contexts can affect the way audiences interact with print and online news in The Guardian and the Daily Mail.
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