Evan Appleby Media Blog

The original 1967 Jungle Book   It is regarded as Disney’s most troubled film and took 4 years to make which meant that Walt Disney died a year before its release. Budget for the original was 4 million dollars but had a 378 million worldwide box office. 6.8 million of which is from Germany making it the highest grossing film in Germany. Made 100 times its budget back.  The trailer for the movie was long with a lot of plot and presented itself as a marvel of animation and comedy, it was a breakthrough and wanted to show it off which is conventional of trailers at the time.  The original script that was written by Bill Peet but was scrapped for being too dark and scary and Peet was fired in 1964. So some older Disney writers were hired with the instruction to not read the original book.  12 songs were written for the movie and out of all of them, one was kept which was the Bare Necessities which went on to win an award.  They got musicians like Louis Prima to play...

News is how it is present and is not always the truth. News outlets have rules that need to be followed about what is published so Twitter allows freedom of speech without guidelines. News reporters are held accountable for wrong information with lots of checks for all newspapers even The Sun. This can make it a more reliable source than social media which doesn't get fact checks. Stereotypes can be used by the news to force specific opinions and to associate certain feelings and opinions with groups. This allows them to create a more black and white sense of morality when it comes to groups of people they like or dislike. For example while soldiers are presented as heroes, people on benefits are presented as scroungers. This enforces an us vs them dynamic with groups like immigrants who are constantly antagonised by newspapers like The Sun. Risk is a big part of business which is why companies make repetitive but safe choices when producing media, the Daily Mail publishes 2000 art...

Walter Disney founded the company with his brother Roy as an animation company and got a job as an illustrator at 18. In 1927 Disney began its first series of fully animated films. Featuring characters such as Oswald and Lucky The Rabbit. Walt soon changed the name from Oswald to Mickey Mouse from the urging of his wife. Mickey Mouse dominated the animated industry. 1938 Snow White was released from the commission he bought. 51 acres of land in California to design his dream studio self sufficient. State of art production factory. In 1940s-60s Disney suffered a major setback when 41 animators went on strike. Little production for big animated like Dumbo with a bigger focus on documentaries, short animations and live action. Biggest action film was Mary Poppins. Big attention to Disney World. In the 60s extra expanded to live action. Disney is a conglomerate with $25 billion revenue last year. After Walt’s death on the 15th of December 1966 the company was in financial disarray but ente...

Shown on billboards so that homeless people will see it

 25% of the class last movie at cinema was from a franchise or sequel. 100% went to multiplex cinemas like Odean, Cineworld or Vue Disney Columbia (Sony) Warner Bros Paramount universal Industry dominated by America and Hollywood. Movies used to be filmed on rolls of film which were relocated and had to to be manually cut and pasted onto other rolls of film if they had footage they wanted to remove. With the addition of digital cameras not only could you 

Conventions of sports drinks ads Lucozade is a historical British brand from 1927. owned by multinational conglomerate GlaxoSmithKline but sold in 2013 to a Japanese manufacturer Suntory and they produced this ad as one of the first things they did. 1960s was used for sickness but now used for sport. I believe campaign was part of a £4m campaign across digital and press platforms as a sports drink to help performance. Gareth bale and Alex Oxlade-Chamberlin used as brand ambassadors and aspirational models. Intertextual reference to the Nike "Just Do It" imperative strapline. "I believe" strapline uses factual information: "hydrates and fuel you better than water". Gareth bale linked with a move to a new glamourous club, Real Madrid which references the "In A Different League" slogan.