Evan Appleby Media Blog

Explain how viewpoints and ideologies are communicated by the media language used in adverts refer to Source C (Old Spice) to support your answer. The fragrance industry was valued at USD 31.4 billion in 2019 and is at an AGR of 3.9% until 2025 and is still growing. this makes it an incredibly popular and dynamic industry that is always growing and changing. This means that fragrance brands like Old Spice will have to change and update their brand in order to keep up with this market. Old Spice used transformation rebranding in this advertisement to do so. Firstly, Old Spice uses visual gags such as a man getting carried away by crabs, a man's head being buried in the sand, and someone being poked by Poseidon's trident to present themselves as funny. The dominant reading of this is that Old Spice is a funny brand and by extension that people who use Old Spice are funny too. This means that the audience will go out and buy Old Spice in order to seem funnier. The woman sunbathing...

The perfume/fragrance industry was valued at USD 31.4 billion in 2019 and is at an AGR (annual growth rate) of 3.9% until 2025 and is still growing. Market growth is attributed to increase demand for exotic and luxury brands for grooming. Old Spice The advert is for a female audience despite being a male fragrance (70% of male fragrances are bought by women), this is shown through the first line "hey ladies". This advert is challenging to men but alluring to women and has a comedic tone which will appeal to the more educated audience. Notes on advert Uses same celebrity in TV advert (Isaiah Mustafa) which is intertextual with the Tv advert attractive celebrity to appeal to female audience ("the man your man could be") comedic advert for the goofballs and makes those who use it seem funnier exotic location(conventional) bright colours Poseidon is in the advert which is intertextuality that only an educated audience will understand and makes audience seem like gods sh...

 advertising=means of making a product known/liked and trusted by its market marketing=covers all aspects of getting the products to market the research into your audience, branding, knowledge, pricing etc. COVID had a huge effect on advertising. After COVID it spiked but print advertising is going down  Above the line marketing-mainstream advertising like TV adverts and billboards. Below the line marketing-targeted advertising like actors endorsing their products

Audience How do different media forms target, reach and address audiences. How do audiences become producers themselves Types of audiences: Class Age Gender Ethnicity Religion Politics Generations: Baby Boomers-1946-1964 Gen X-1965-1980 Gen Y-1981-1996 Gen Z-1997-2012 Occupational groups A-lawyers, doctors, scientists, well paid professionals B-teachers, middle management, fairly well paid C1-junior management, bank clerks, nurses, white collar professional C2-electrician, plumbers, carpenters, blue collar professional  D-manual workers E-students, unemployed, pensioner Psychometric audience defines an audience by their values and how they think and their lifestyles that affect how they consume media. A specific method of categorization specific to advertising was developed by Young and Rubicam marketing and communication company Types of consumers: Aspirer-wants status through the items they buy and will happily invest in luxury goods even if they can't afford it Explorer-like to ...

Minecraft is a sandbox game created and created by Markus Persson (Notch) who started making the game in 2009 using Java who then developed and published it through his company of Mojang with simple instructions on how to play it: explore, mine, build. It was originally thought to be a game that only fellow programmers and nerds would play and used word of mouth to advertise it but has since become the most successful video game of all time; It has sold over 240 million copies since the full version was released in 2011.There were two game modes, that being creative and survival but since its release has added spectator, adventure and education modes. Statistics 141 million active players in 2021 had 93 million active players in 2021 131 million in 2020 380 million dollars Minecraft Chinese Edition which is free has been downloaded 400 million times Critical and commercial success Minecraft isn't just a huge commercial success (made lots of money) but also a huge critical success (...

Games I like: Resident Evil series Bioshock Jedi: Fallen Order Arkham Trilogy Hitman trilogy Lego games Minecraft Portal  Max Payne Video games take an average of 1-3 years to release.

 How the media presents events, individuals, social groups and ideologies. Representation can be classified through different groups of people: Class Age Gender Ethnicity Disability Stereotypes Often these CAGED representations are useful starting points for analyzing media messages. Representations work by enforcing or reinforcing stereotypes. Stereotypes can be positive or negative. They work through symbolic codes and signs and are often generalized and if they are used at a high enough frequency they can become accepted in society. Barnes, the creator of semiotics suggests that stereotypes aren't real and are only myths. Newspapers consider what stories will appeal to their audiences and shape it in a way that will appeal to their audiences. Meaning is constituted by what is present, what is missing, and what is different thus meaning is constructed. If you have power you can create and persist stereotypes. Media will try and create an idea of  us  vs  them ...