Evan Appleby Media Blog

Audience How do different media forms target, reach and address audiences. How do audiences become producers themselves Types of audiences: Class Age Gender Ethnicity Religion Politics Generations: Baby Boomers-1946-1964 Gen X-1965-1980 Gen Y-1981-1996 Gen Z-1997-2012 Occupational groups A-lawyers, doctors, scientists, well paid professionals B-teachers, middle management, fairly well paid C1-junior management, bank clerks, nurses, white collar professional C2-electrician, plumbers, carpenters, blue collar professional  D-manual workers E-students, unemployed, pensioner Psychometric audience defines an audience by their values and how they think and their lifestyles that affect how they consume media. A specific method of categorization specific to advertising was developed by Young and Rubicam marketing and communication company Types of consumers: Aspirer-wants status through the items they buy and will happily invest in luxury goods even if they can't afford it Explorer-like to ...

Minecraft is a sandbox game created and created by Markus Persson (Notch) who started making the game in 2009 using Java who then developed and published it through his company of Mojang with simple instructions on how to play it: explore, mine, build. It was originally thought to be a game that only fellow programmers and nerds would play and used word of mouth to advertise it but has since become the most successful video game of all time; It has sold over 240 million copies since the full version was released in 2011.There were two game modes, that being creative and survival but since its release has added spectator, adventure and education modes. Statistics 141 million active players in 2021 had 93 million active players in 2021 131 million in 2020 380 million dollars Minecraft Chinese Edition which is free has been downloaded 400 million times Critical and commercial success Minecraft isn't just a huge commercial success (made lots of money) but also a huge critical success (...

Games I like: Resident Evil series Bioshock Jedi: Fallen Order Arkham Trilogy Hitman trilogy Lego games Minecraft Portal  Max Payne Video games take an average of 1-3 years to release.

 How the media presents events, individuals, social groups and ideologies. Representation can be classified through different groups of people: Class Age Gender Ethnicity Disability Stereotypes Often these CAGED representations are useful starting points for analyzing media messages. Representations work by enforcing or reinforcing stereotypes. Stereotypes can be positive or negative. They work through symbolic codes and signs and are often generalized and if they are used at a high enough frequency they can become accepted in society. Barnes, the creator of semiotics suggests that stereotypes aren't real and are only myths. Newspapers consider what stories will appeal to their audiences and shape it in a way that will appeal to their audiences. Meaning is constituted by what is present, what is missing, and what is different thus meaning is constructed. If you have power you can create and persist stereotypes. Media will try and create an idea of  us  vs  them ...

 How do different media forms target, reach and address audiences. How do audiences become producers themselves Types of audiences: Class Age Gender Ethnicity Religion Politics Generations: Baby Boomers-1946-1964 Gen X-1965-1980 Gen Y-1981-1996 Gen Z-1997-2012 Occupational groups A-lawyers, doctors, scientists, well paid professionals B-teachers, middle management, fairly well paid C1-junior management, bank clerks, nurses, white collar professional C2-electrician, plumbers, carpenters, blue collar professional  D-manual workers E-students, unemployed, pensioner Psychometric audience defines an audience by their values and how they think and their lifestyles that affect how they consume media. A specific method of categorization specific to advertising was developed by Young and Rubicam marketing and communication company Types of consumers: Aspirer-wants status through the items they buy and will happily invest in luxury goods even if they can't afford it Explorer-like to dis...

 Encoding and decoding means media has preferred meanings but audiences will have different reactions Dominant reaction-preferred reading and agree Negotiated reaction-agree with part but not all Oppositional reading-reader rejects full ideology

Newspapers usually have a political ideology they're trying to convey. Lots of news outlets are also owned by the same person Rupert Murdock who is the owner of Newscorp which owns news outlets like Sky and The Sun whose ideologies lean to the right. This ownership means coverage of events will inherently be biased towards the right, for example The Sun's cover for the Queen's death will be biased towards the monarchy. Companies are most recognizable from their logos depending on how large their reach is and how many products their logo is on. Disney owns lots of companies which has positives and negatives. Positives include: quality guarantee fewer streaming services develop media faster faster distribution Negatives include: less variety too much to watch hard for new filmmakers to compete bad decisions affect all brands Conglomerate-business corporation formed by buying many other businesses Global conglomerate-a conglomerate in more than one country  Horizontal integrat...

Types of shots: establishing shot-set up location and characters master shot-shows characters of equal importance long shot-long distance away usually used in establishing shots mid shot-from a medium difference two shot-two people close up-focus on something extreme close up-closer focus over the shoulder-usually in a conversation POV shot-from a character's point of view Camera Angles high angle (from above) low angle (from below) bird's eye view (creates intrigue) canted angle (twisted camera) eye level (creates sympathy and feels like audience is in the scene) Mise-En-Scene positioning and body language lighting hair/makeup/costume setting and props Semiology-study of signs and that they signify, its denotation and connotation  Denotation-what it is Connotation-what it implies Myth-what it would mean in media Intertextuality when separate media texts reference each other. Subversive not conventional Synergy=working with other companies on a project Cross-media convergence=s...

Favourite Films Oldboy Ikiru Bladerunner 2049 Parasite Perfect Blue Favourite Series Neon Genesis Evangelion Better Call Saul Fleabag The End Of The F***ing World Favourite games Red Dead Redemption 2 Bioshock Life Is Strange Resident Evil 4 Favourite Musicians Mitski The Smiths Beabadoobee